Rendering is an immensely powerful tool that can help increase sales and attract new customers. 3D rendering is booming in the interior design industry, allowing architects to demonstrate their works from their best sides. Interior designers obtain a tool that has divided their lives into before and after, as high-quality renders take one’s business to a new level.

In previous articles, we have already discussed what benefits designers and architects can get from 3D interior design rendering. Yet, all these benefits of 3D rendering are only available if you make every possible step to make your rendered images perfect. Creating such designs and renderings is a real challenge, as the process takes a lot of time and money and requires skill. Generally, 3D visualization has no limits. One can get photorealistic images indistinguishable from reality. Yet, the only aspect is that such renders are relatively expensive and require more work.

In the majority of cases, this is all about the balance between the client’s requirements and their value for money. Nevertheless, this doesn’t mean that one is going to get a 3D rendered image of poor quality. Instead, it is all about focusing on truly crucial aspects and skipping far less significant objects. So, what makes a million-pound shot?

Little details

Small details play a crucial role when it comes to interior design and 3D rendering, allowing to make the desired impact on viewers. The reason being is that the human eye, apart from seeing the big picture, unconsciously notices the small details. Thus, when working with interior renders, it is wise to pay attention to details such as lightning, scale, etc. When done right, your scene will look natural and won’t make the viewers feel claustrophobic or skewed.

Making a 3D interior render that sells is not a trivial task. It is a complex process involving different aspects. The key here is to find the most significant ones and detect what exactly one should do to make selling 3D renders. So, what is the most important to making a million-pound shot?


It is something one can easily forget, but it definitely has an incredible effect on the final rendering. It depends on lighting whether your viewer approaches your 3D rendered picture as real or has a feeling that something is quite off. Foregoing is exceptionally important for interior design, as problems with lighting will instantly make the space look fake and unbelievable. Clearly, when creating such a terrible first impression for the viewer, it is not surprising that they won’t be delighted with the design.

Yet, it is not simply enough to make the lighting look natural and believable. You see, the time of the day, type of light, direction, items in the interior, and many other factors strongly affect the overall look of the 3D rendered picture. Therefore, it is important to think beforehand about what your interior will look like at night, dawn, morning, etc. Such an approach will help you show your viewers the best sides of the design.

Simulate activities

Making the 3D rendered interior look sterile is not the best idea. True, it may seem that showing only pre-planned designer items will help to focus the viewer’s attention on them, but this is not exactly true. We recommend making renderings look full of life because this helps to give people a clue about how the design will look in real life. Too clean 3D renderings are alienating and unnatural. In turn, additional elements do not just bring life to the rendering but make it feel cozy.

As an example of such elements, you can add children or pets to the render. Ideally, pets and people should interact with each other. The main idea is to show happy people doing happy and pleasant things. It will add positive vibes to the rendered image and help tune the viewer to the right mood by bringing positive emotions and associations. Ideally, you need to prepare especially customized 3D rendered images for every customer. Thus, you will get the best results.

Applying real materials

Materials play one of the main roles when it comes to making interior designs 3D rendering look real. While technology allows using any materials and has almost no limits, is this what your customer gets? Real life has many limitations, and the key to making a selling 3D render is to use only those materials that can actually be used in reality.

The best-case scenario is to have a catalog of objects and materials you can use in real life. Therefore, by choosing elements only from this catalog, you won’t encounter unnecessary problems. It won’t be a pleasant experience when your client asks for something pictured on your 3D rendering but cannot be sourced in real life.

Covering too many areas

Undoubtedly, your client would like to see their interior from as many angles as possible. Plus, you may also want to show them your quality as a designer by offering too much experimental information. It is not the way to go. For real! Such an approach mayn’t just become too expensive to bear, and you may also overwhelm your viewer with the information they don’t need. Believe it or not, this will blur the important message planned behind the interior design.

We advise you to carefully choose several most important views displaying your design from its polished side. Such so-called “money shots” will bring better value and impress the customer way more than numerous but empty, in terms of a general idea, renders.

Final thoughts

Creating a selling interior 3D rendering is an art. One does not simply make it from the first attempt, but there are certain steps you can take to make the final result much better. We hope the information we shared today will come in handy for you and help you sign many juicy contracts.